Due to the widespread application of feeding pattern in a high-density mode, the chickens during breeding process reveal gradually increased heat sensitivity. In addition, the lack of sweat glands in dense feathers leads to more vulnerable to acute and chronic heat stress in high temperature environment.

Broiler gut health is fundamental to ensuring efficient production performance, overall health status, and economic profitability. Poor gut health directly leads to impaired digestion and absorption, wastage of nutrients, compromised immunity, and significantly elevates the risk of secondary infections and mortality/morbidity. Consequently, maintaining optimal gut health is crucial for enhancing growth rate, uniformity and feed efficiency.

Common digestive challenges in broilers, including gut dysbiosis, suboptimal digestive enzyme activity, and compromised mucosal barrier integrity, significantly reduce feed nutrient digestibility and utilization, leading to nutrient wastage, growth retardation, and heightened risk of diarrhea.

Broiler chickens face constant bacterial threats from E. coli, Salmonella, and Clostridium perfringens. These pathogens can easily disrupt the delicate balance of the gut.

Coccidiosis always remains a concern for the broiler industry and is the top disease concern by a wide margin.Coccidia (e.g., Eimeria species) are nearly ubiquitous on broiler farms, but clinical disease only occurs when susceptible animals ingest a large number of sporulated oocysts, so control should be focused on preventing these birds from getting clinical coccidiosis.

Necrotic Enteritis (NE) is the "invisible profit crusher" in broiler production and the most frustrating gut disease for farmers—its core trigger is coccidiosis, its mucosal damage creates a “breeding ground” for Clostridium perfringens overgrowth.

Biosecurity isn’t an option — it’s the first line of defense against poultry diseases.Poultry diseases like avian influenza can spread fast and cause major losses.Good biosecurity protects your birds, your farm, and your profits.

Watch for stress in your flock: Lethargic hens huddling in corners, ruffled feathers, or skipping feed. Heat, crowding, or even minor environment changes can trigger these behaviors—resulting in fragile eggs, inconsistent laying, and wasted resources. Protect your bottom line by addressing stress before it hurts production.

For layer hens, a balanced gut equals better eggs. It fuels efficient feed use, keeps hens healthy, and produces shells that resist breakage—critical for reducing waste and maintaining steady production. Prioritizing gut health isn’t just about welfare—it’s about protecting your bottom line with every egg laid.

Superior egg production hinges on unlocking your hens’ peak genetic potential through precision nutrition and environment control. When managed optimally, layers achieve high lay rates, consistent egg weight, and extended peak cycles—delivering maximum output per bird.

Mycoplasma gallisepticum (MG) and Mycoplasma synoviae (MS) are “hidden killers” of laying performance and breeder value. Worse, mycoplasma often infects pullets asymptomatically (showing symptoms in lay)—a top pain point for layer farmers.

Biosecurity isn’t an option — it’s the first line of defense against poultry diseases.Poultry diseases like avian influenza can spread fast and cause major losses.Good biosecurity protects your birds, your farm, and your profits.