As a global biotechnology company, CP BIO based on the whole industry chain thinking and practice, which around the brand strategic core of "all-round and effective" to builds our differentiated competitive advantage in the industry , and through of all-round and large-scale verified effective product reconciliation solutions, that to satisfy people's pursuit and expectation of health. At the same time, we will deeply integrate the core of the brand into the new brand expression to achieve better communication and interaction with customers and the market.
" Be Healthier Be Brighter " is the CP BIO’s commitment to customers, industry and society at today. It is the responsibility that we take the initiative on our shoulder.
To be better keep our brand commitment and our mission, CP BIO focuses on the core of the brand strategy of "all-round and effective", starts with the whole industrial chain thinking, cooperates with our partners in an all-round way, and keep to bring innovative and effective health products and solutions to animals, the earth and people with leading biotechnology, keep to improve the health of animal, people and the earth that makes life better and better.
All-round Effectiveness, it is reflect the core competence of CP BIO, the place of our unique value, and the audience's cognition and expectation of our value.
Our vision is not limited to a single link in the partial industrial chain,but actively participates in the collaboration and innovation of the entire industrial chain,and together creates more value and greater benefits with our partners
From products innovation and upgrading to the application of technical services, from knowledge output of healthy farming to customized testing and solutions,we deliver practical value with a full range of services and make progress together
We not only achieve comprehensive and in-depth collaboration within the enterprise, but also cooperate within CP Group and excellent organizations and institutions in the industry to bring more leading products and solutions to the industry
Our vision and mission continue to guide and inspire us to achieve animal health, human health, and planet health with the innovative of biotechnology
Based on our in-depth participation and understanding of the entire industry chain, CP Bio always focuses on the real needs of customers, integrates resources in all aspects of the industrial chain, and conducts all-round verification to ensure the creation and realization of real value.
Large-scale verification is the core part of all-round verification. We are not only focus into the R&D innovation in the laboratory, but also emphasize to the actual effectiveness of our products and solutions in the process of large-scale production and application.
The circular of letter O and the upward arrow represent the brand core of CP BIO in all directions and effectiveness respectively, implying that we are based on the whole industry chain thinking, guided by effectiveness, through all-round coordination and all-round services, achieve rapid growth, realize the vision, and fulfill the brand commitment of "Be healthier, Be brighter". While using the blue of CP BIO, we have integrated a more inclusive dark blue to convey the inclusive and reliable brand personality of CP BIO, implying that we will continue to explore and innovate, and fully stimulate and release the unlimited potential of biotechnology in the field of health and nutrition.
The dynamic and rotating ring is a more vivid interpretation and expression of our omni-directional and actual effect, and also represents our full interaction and coordination with the market and customers based on the whole industrial chain. We define it as the "full effect ring" of CP BIO. As the external visual embodiment of our unique core values of CP BIO, let total effect ring represent us to communicate effectively with the market.
Dr. Complete is a brand-new IP image developed by CP BIO in 2021, which fully reflects the "all-round and effective" of the core brand of CP BIO. The English name of Dr. Complete is "Dr. C", in which "C" is taken from CP bio and complete.
Dr. Complete is a brand-new IP image developed by CP BIO in 2021, which fully reflects the "all-round and effective" of the core brand of CP BIO.
The English name of Dr. Complete is "Dr. C",
in which "C" is taken from CP bio and complete.